Luce Rituals
WHAT DID WE DO: Creative Direction, Branding,
Packaging, Copywriting
PHOTOGRAPHY: Util Studio
YEAR: 2024
Luce Rituals is a wellness brand rooted in the art of slowing down. With a focus on mindful self-care and intentional living, the brand offers a curated selection of ritual-based products designed to bring clarity, calm, and light into everyday moments. We adopted a minimal, sensory-focused approach to the design, reflecting the quiet strength and thoughtful presence of the brand.
The visual language is built around soft, organic forms, muted tones, and refined typography, reflecting the soothing and restorative nature of the rituals themselves. From packaging to digital touch points, every element was crafted to feel serene, balanced, and emotionally resonant.
Luce Rituals
WHAT DID WE DO: Creative Direction,Branding, Packaging, Copywriting
PHOTOGRAPHY: Util Studio
YEAR: 2024
WHAT DID WE DO: Creative Direction, Branding, Packaginig, Copywriting
PHOTOGRAPHY: Util Studio
YEAR: 2024
ABOUT
PROJECT
Luce Rituals is a wellness brand rooted in the art of slowing down. With a focus on mindful self-care and intentional living, the brand offers a curated selection of ritual-based products designed to bring clarity, calm, and light into everyday moments.
We adopted a minimal, sensory-focused approach to the design, reflecting the quiet strength and thoughtful presence of the brand.
The visual language is built around soft, organic forms, muted tones, and refined typography, reflecting the soothing and restorative nature of the rituals themselves.
From packaging to digital touchpoints, every element was crafted to feel serene, balanced, and emotionally resonant.
